Marketing Lead (Coach and Media Dual Role) Job at Aces In Motion, Gainesville, FL

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  • Aces In Motion
  • Gainesville, FL

Job Description

Job Description

Job Description

Salary: 17.50

Marketing Lead Coach (Coach + Media) Job Description

Title: AIM Marketing Lead Coach
Hours: 25-30 hours/week
Location: Prairieview Elementary + AIM Tennis
Reports To: Program Director

Salary: $17.50/hour
Website:

Mission

To promote health, academic achievement, and character development through tennis.

Vision

We use tennis and the principles of sport to build a community of children, youth, and adults who work, learn, and play hard together.

Job Summary:

The Marketing Lead Coach (MLC) plays a dual role at Aces in Motion, serving both as a Youth Development Coach and a key Communications lead. During programming, the MLC functions as a coach engaging directly with students in academic support, enrichment, and recreation. Simultaneously, this role is responsible for capturing the AIM experience through photo, video, and written storytelling across social media and newsletter platforms.

This position is essential for showcasing AIMs impact to external audiences, including donors, caregivers, board members, and community partners. The MLC should be present at all major AIM events or assign coverage as needed. Strong writing skills, visual media experience, and a passion for youth development are essential.

This position must model AIM Values and Skills: Learning, Integrity, Leadership, Community, Teamwork, Passion, and Resilience.

Responsibilities

Youth Development & Coaching

  • Participate in all after-school programming (academic, tennis, enrichment, recreation) based on scheduling
  • Foster a safe, welcoming, and structured learning environment for students
  • Support student engagement, social-emotional learning, and academic growth
  • Collaborate with AIM team members to ensure strong daily program delivery
  • Serve as a positive role model and mentor to youth
  • Assist with tutoring or 1:1 support when needed due to volunteer absences
  • Help maintain cleanliness and organization of program spaces
  • Demonstrate trauma-informed and healing-centered practices in all youth interactions

Media & Communications

  • Capture high-quality photos and videos during programming and events
  • Share weekly visual content with Executive Director for social media and marketing
  • Write monthly program highlights and student stories for AIMs:
    • Instagram & Facebook (weekly)
    • Mailchimp newsletters to donors, board, and caregivers (monthly)
  • Ensure youth media permissions are respected in all content
  • Edit AIMs official website - acesinmotion.org as needed (Staff changes, programs, events, etc)
  • Attend or coordinate coverage for all major AIM events (Family Dinners, tournaments, banquets, etc.)
  • Maintain internal photo/video archive organized by date, school year, and activity via Google Drive
  • Collaborate with the Program Director and Executive Director on communications strategy

Qualifications

  • Experience working with youth in educational or enrichment settings
  • Strong writing, editing, and visual storytelling skills
  • Proficiency in social media platforms and Mailchimp or similar platforms
  • Ability to work independently while staying responsive to team needs
  • Detail-oriented and organized with strong time management
  • Adaptable and energetic; thrives in a fast-paced, mission-driven environment
  • Culturally responsive and values diversity and inclusion
  • Professional demeanor and communication style
  • Valid FL Drivers License and reliable transportation preferred
  • Must complete DCF Level II Background Check
  • CPR/AED and First Aid Certification within 90 days of hire

Bonus Skills (Preferred)

  • Photography or videography experience (phone or camera-based)
  • Graphic design or Canva experience
  • Previous experience managing newsletters or social media for an organization

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