The Marketing Insights team serves as stewards and strategic partners for brand and product marketing insights. They leverage deep consumer and brand understanding to support long-term growth goals and ensure that marketing and product strategies resonate with key audiences.
Role OverviewA senior Marketing Insights Researcher (contract) is needed to support product marketing insights and go-to-market strategy. This role sits at the intersection of product development, AI strategy, and brand growth, supporting high-priority initiatives across digital products and services.
The ideal candidate will operate as a strategic partner to Product, Brand, and cross-functional teams, bringing clarity to complex problems and translating consumer and product insights into actionable strategy. This person should be equally passionate about the work that comes before and after research as the research itself—scoping the right questions, integrating product usage data with user research and other inputs, and ensuring insights reach the right stakeholders at the right time.
Resilience, flexibility, and comfort with ambiguity are essential. While the majority of the work will focus on product-related insights, this researcher should also be comfortable with brand thinking and understand how product interactions shape broader brand perceptions. The role requires balancing strategic vision with hands-on execution.
The successful candidate will deliver insights that inform both near-term launches and long-term brand health while regularly partnering with stakeholders, leadership, and cross-functional teams.
THE OPPORTUNITY FOR YOUServe as the primary insights partner for high-visibility product launches, ensuring research findings directly inform go-to-market and brand strategy
Translate key business questions into holistic learning plans; manage competing priorities and evaluate research requests to ensure the right questions are being addressed
Design and execute high-impact quantitative and qualitative research including foundational audience understanding, campaign development for product launches, creative and message testing, and go-to-market evaluation
Analyze, integrate, and synthesize product usage data, user research findings, and other inputs to build coherent, data-backed strategic recommendations
Partner with User Research, Data Science, and Marketing Analytics teams across planning, execution, and measurement to maximize the impact of marketing and product investments through comprehensive learning frameworks
Influence decision-making, go-to-market planning, and goal-setting through clear communication with stakeholders at all levels, including leadership
Proactively identify and scope new research opportunities and potential risks, helping teams navigate ambiguity and solve undefined problems
Leverage and champion AI-powered research methodologies to accelerate insight generation, research delivery, and innovation in marketing measurement
KEY SUCCESS FACTORS8+ years of experience in market research, consumer insights, or strategic consulting
Experience designing and executing both quantitative and qualitative research programs
Proven ability to translate complex research into clear strategic recommendations that drive business outcomes
Experience working closely with marketing or product teams, with a track record of influencing strategy and decision-making
Experience synthesizing information from multiple sources to build holistic and compelling strategies
Experience solving both undefined and well-defined business problems using appropriate research methodologies
Strong analytical skills with experience in data analysis tools (e.g., SPSS, R, Python, SQL)
Experience with survey design and programming tools (e.g., Qualtrics, SurveyMonkey)
Excellent communication and presentation skills with demonstrated ability to influence senior stakeholders
Experience in brand building, brand strategy development, and product marketing
Experience with AI products, features, or technology marketing
Experience in consumer technology, digital media, or entertainment-related industries
Experience collaborating with User Research, Data Science, and cross-functional product teams
Familiarity with brand health measurement, tracking studies, and preference research
High fluency in AI-powered research tools and agentic workflows
Master’s or PhD in a relevant field (marketing, psychology, communications, social sciences, statistics)
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