Job Description

Copywriter

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Candidates must be available to work during U.S. business hours aligned with the client's time zone as this role supports U.S.-based clients.

Our client is a growing consumer brand focused on building meaningful connections with customers through thoughtful storytelling, strong brand positioning, and high-performing marketing campaigns. This role will play a key part in shaping brand perception, driving engagement, and creating compelling messaging across email, paid advertising, websites, SMS, social media, partnerships, and promotional campaigns.

The Copywriter will be responsible for creating persuasive, engaging, and conversion-focused copy across multiple customer touchpoints while helping refine and evolve the company's brand voice. The Copywriter will work closely with leadership, marketing, and creative teams to develop messaging that supports commercial objectives while maintaining authenticity, emotional connection, and brand consistency. This role is ideal for a creative storyteller who understands both performance marketing and brand building and enjoys crafting messaging that drives measurable business results.

Fully Remote | 9 AM – 5 PM EST

Key Responsibilities

Email Campaigns & Lifecycle Communications

• Write 12–14 email campaigns per month aligned with seasonal campaigns, product stories, and business priorities.
• Develop compelling subject lines, email body copy, and calls-to-action that drive engagement and conversions.
• Ensure consistency of messaging and brand voice across all email communications.
• Support lifecycle marketing initiatives through strategic email content.

Paid Advertising Copy

• Produce 20–40+ unique Meta ad copy variations per month.
• Write Google Ads search copy and sitelinks designed to improve campaign performance.
• Collaborate with marketing teams to test and optimize messaging through A/B testing.
• Develop copy that improves click-through rates, engagement, and conversions.

Website & Landing Pages

• Write product descriptions that communicate value and support conversion goals.
• Create website copy, landing page content, and microsite messaging.
• Balance storytelling, clarity, and persuasive messaging across digital experiences.
• Ensure messaging aligns with brand positioning and customer needs.

Social Media & SMS

• Create social media captions and campaign-related content.
• Write SMS messaging that supports marketing and promotional initiatives.
• Adapt messaging to platform-specific audiences while maintaining brand consistency.
• Support multi-channel campaigns through cohesive messaging execution.

Partnerships & Event Copy

• Develop messaging for brand collaborations, influencer campaigns, and promotional launches.
• Write communications supporting events and partnership initiatives.
• Ensure campaign messaging aligns with broader marketing objectives and timelines.

Brand Voice & Strategy

• Partner with leadership to refine and strengthen the company's brand voice.
• Contribute ideas for storytelling, seasonal campaigns, and brand-building initiatives.
• Maintain consistency across all customer-facing communications.
• Support long-term brand development through strategic messaging and creative copy.

Qualifications Experience

• 2+ years of experience as a copywriter.
• Experience writing email marketing campaigns.
• Experience creating paid advertising copy across digital channels.
• Experience developing website, landing page, and product description content.
• Experience supporting social media and SMS marketing initiatives.
• Experience working with marketing calendars, creative briefs, and multi-channel campaigns.
• Experience supporting consumer, lifestyle, fashion, luxury, or related brands is preferred.

Qualifications Skills

• Strong portfolio demonstrating email, paid advertising, website, and social media copy.
• Exceptional copywriting and storytelling abilities.
• Strong understanding of brand voice development and messaging consistency.
• Ability to balance commercial performance objectives with emotional storytelling.
• Strong attention to detail and commitment to content quality.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong collaboration skills when working with marketing, creative, and leadership teams.
• Creative thinking and idea generation capabilities.
• Ability to adapt messaging for different audiences, platforms, and campaign objectives.

What Success Looks Like

• High-quality copy is consistently delivered on schedule across all channels.
• Campaign messaging contributes to improved engagement, click-through rates, conversions, and overall performance.
• Brand voice remains consistent across customer touchpoints.
• Creative ideas contribute to increased audience engagement and brand awareness.
• Marketing campaigns effectively communicate the company's positioning and value proposition.

This is an opportunity to play a meaningful role in shaping the voice of a growing consumer brand while creating high-impact messaging across multiple channels. The Copywriter will work closely with leadership, contribute to the evolution of the brand voice, and help develop campaigns that strengthen customer relationships and drive business growth. This role offers significant creative ownership, visibility, and the opportunity to make a direct impact on brand perception and commercial success.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets

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