Content Strategist - Marketing & Sales Enablement Job at Plante Moran, Southfield, MI

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  • Plante Moran
  • Southfield, MI

Job Description

Join Us

Count on us. Our "we-care" culture is more than just a motto; it's a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us.

Your Role

Your work will include, but not be limited to:

  • Develop and refresh marketing and sales enablement content (proposal content, collateral, web/digital content, pitch decks, case studies, and other resources).
  • Draft, edit, and optimize content from briefs and insights (including appropriate use of AI and SEO/user best practices).
  • Partner with SMEs and stakeholders to gather inputs (interviews/research), translate complex topics, and align messaging to go-to-market strategy.
  • Coordinate with designers/multimedia teams and manage reviews to deliver polished, audience-ready assets.
  • Promote adoption of content systems and tools by coaching stakeholders on effective use and best practices.
  • Co-manage the firm's library of proposal content and marketing collateral.
  • Use content management systems and taxonomies to maintain large content libraries, including tagging and metadata.
  • Use proposal management/automation tools to build customized templates for proposals, pitch decks, and other sales materials.
  • Apply editorial judgment to ensure quality, accuracy, consistency, usability, and alignment with brand and style standards.
  • Maintain public accounting professional standards and client confidentiality, with strong attention to detail.
  • Use creative problem-solving to support pursuit strategy, partners, and practice teams, emphasizing scalable, accessible AI- and technology-enabled solutions.
The Qualifications
  • Bachelor's degree in marketing, communications, professional writing, journalism, English, or a similar discipline from an accredited college or university, or equivalent experience required.
  • Minimum of three years of increasing responsibility and demonstrated experience with marketing content, copywriting, and/or business writing in complex or technical subject areas.
  • Experience with the development of proposals or pitches in a professional services or corporate environment a plus.
  • Experience collaborating with cross-functional teams and stakeholders at all organizational levels throughout the creative process.
  • Demonstrated writing, editing, content management, project management, and design skills with a strong attention to detail.
  • Exceptional communication, organizational, problem-solving, and critical thinking skills with the ability to thrive in a collaborative environment.
  • Comfort working with ambiguity and exercising judgment in complex, stakeholder-driven situations.
  • Advanced Microsoft Office skills, including Word, PowerPoint, and SharePoint.

What makes us different?

On the surface, we're one of the nation's largest audit, tax, consulting, and wealth management firms. But dig a little deeper, and you'll see what makes us different: we're a relatively jerk-free firm (hey, nobody 's perfect) with a world-class culture, consistent recognition as one of Fortune Magazine's "100 Best Companies to Work For," and an endless array of opportunities.  At Plante Moran, diversity, equity and inclusion means that all staff members have equitable and fair opportunities to succeed, in an inclusive environment, with their individual, unique identities. So, what are you waiting for? Apply now.

Plante Moran enjoys a "Workplace for Your Day" model which, simply put, means we strive for flexibility and balance while staying true to our principally in-person model. We believe that face-to-face interactions are paramount for individual and collective development, but also encourage individuals to work with their supervisor and team to determine their optimal working environment each day.

Plante Moran is committed to a diverse workplace. We strive to create a culture where each person feels accepted and valued. We believe that each person's ultimate potential begins with first acknowledging their inherent dignity. When we can recognize — and celebrate — our many human differences, we're able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. This allows us to attract and retain the best talent, serve clients through diverse thinking, and better represent and support the various communities in which we live and work. Plante Moran is an Equal Opportunity Employer.

Plante Moran maintains a drug-free workplace.

Interested applicants must submit their resume for consideration using our applicant tracking system. Due to the high volume of interest in our positions, only candidates selected for interviews will be contacted. Candidates must be legally authorized to work in the United States without sponsorship, with the exception of qualified candidates who are bilingual in either Japanese and English or Chinese and English. Unsolicited resumes from search firms or employment agencies, or similar, will not be paid a fee and become the property of Plante Moran.

The specific statements above are not intended to be all-inclusive.

We are pleased to offer eligible staff a robust benefits package. Eligibility and contribution requirements for some of these benefits vary based on the number of hours staff work per week. Highlights include health, dental, vision, disability, and life insurance. In addition to this, eligible staff are able to take advantage of our Flexible Time Off and various pre-determined holidays, as well as a 401(k) plan, flexible benefits plans, business-related travel expense, lodging, and meal reimbursement for business-related use. A pension plan is also available for eligible administrative and paraprofessional staff. A discretionary bonus plan is available for eligible staff. Plante Moran also offers some contingent staff positions the option to elect health insurance in addition to limited paid sick time.

The compensation range reflects the base salary we reasonably expect to pay for this position across our offices in the following regions: CO, IL, OH, and MA. Please review the position description for the applicable geographic location. Generally, experienced hires are not hired at or near the maximum salary range, as compensation decisions take into account a wide variety of factors, including but not limited to: responsibilities, education, experience, knowledge, skills, and geography. For early career roles, including campus hires, we offer standardized, market-based starting salaries among individuals within the same hiring group. This approach ensures fairness and reflects current industry benchmarks for entry-level talent.

Under Colorado's Job Application Fairness Act, you have the right to redact, from any documents that you submit in connection with your application, information that identifies your age, date of birth, or dates of attendance at or graduation from an educational institution. Should you wish to exercise your right to redact such information, please redact it prior to submitting documentation.

The compensation range for this role in CO, IL, OH, and MA is: $58,000.00 - $90,000.00

Job Tags

Work at office, Flexible hours

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