Job Description

AVP, Corporate Communications - Risk & Reputation

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully. The AVP, Risk and Reputation is responsible for protecting and enhancing the reputation of Bath & Body Works through strategic risk management, crisis communication planning, and proactive reputation-building initiatives. The AVP, Risk & Reputation Communications serves as a critical enterprise leader responsible for protecting and strengthening the reputation of Bath & Body Works in an increasingly complex and dynamic environment. This role is anchored in deep expertise in crisis and risk management, with primary responsibility for anticipating, assessing, advising on, and navigating high-impact, high-sensitivity issues that have the potential to affect the company's brand, operations, and stakeholder trust. This role will collaborate with internal stakeholders and serve as advisor to senior leadership, while working with external partners to identify potential risks, develop response strategies, and implement communications plans to maintain trust and credibility and protect our brand. This individual brings a forward-looking, enterprise mindsetproactively identifying emerging risks, shaping response strategies, and ensuring the organization is prepared to respond with clarity, speed, and confidence. The role requires sound judgment, executive presence, and the highest level of discretion, regularly managing confidential and business-critical situations.

Responsibilities:

• Risk Assessment and Monitoring: Conduct regular assessments of potential risks to the organization's reputation, including media scrutiny, public perception, regulatory changes, and competitive activities. Monitor media coverage, social media channels, and industry trends to identify emerging issues and reputational threats. Apply monitoring tools and analytics to track sentiment and assess the impact of PR activities on brand perception.
• Crisis Preparedness and Response: Develop and maintain comprehensive crisis communication plans, including protocols for rapid response and escalation procedures. Coordinate cross-functional teams during crises to ensure timely and consistent messaging across all channels. Provide counsel to senior leadership on crisis management strategies and reputational risks.
• Stakeholder Engagement: Cultivate relationships with key partners, including customers, employees, investors, media representatives, and community. Serve as a spokesperson for the organization, effectively communicating its values, mission, and response to critical issues. Organize outreach events, press conferences, and media briefings to maintain transparency and build trust.
• Reputation Building Initiatives: Develop and implement PR campaigns to enhance the organization's reputation and promote its brand values. Find opportunities for thought leadership and industry engagement to establish the organization as a trusted authority in its field. Measure and analyze the effectiveness of reputation-building initiatives, adjusting strategies as needed to achieve desired outcomes.
• Collaboration and Training: Collaborate with various teams, including Marketing, Legal, Compliance, and Operations, to integrate risk management and reputation considerations into business strategies. Provide training and guidance to internal collaborators on crisis communication standard methodologies, media relations, and reputation management.

Qualifications:

• 10+ years of experience in corporate communications, crisis communications, or reputation management, with significant leadership experience.
• Demonstrated deep expertise in crisis and risk management, including navigating complex, high-profile, and confidential situations.
• Proven ability to serve as a trusted advisor to senior executives and influence decision-making at the highest levels.
• Strong experience as an external spokesperson and in managing media relations in high-stakes environments.
• Fluency across corporate communications, financial communications, and owned channels, with the ability to integrate messaging across platforms.
• Exceptional judgment, discretion, and ability to operate with confidence under pressure.
• Strong cross-functional leadership skills with experience partnering across Legal, HR, Operations, and Finance.
• Experience managing agencies and external partners.

Core Competencies:

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

Benefits:

Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include: Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office. 401k with company match and Associate Stock Purchase with discount No-cost mental health and wellbeing support through our Employee Assistance Program (EAP) Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance. Tuition reimbursement and scholarship opportunities for post-secondary education programs 40% merchandise discount and gratis that encourages you to come back to your senses! Visit bbwbenefits.com for more details.

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